The Medicine Cabinet Series was created to give you a unique look at the everyday lives and wellness routines of a diverse group of women from around the country. Dive in for a candid approach to wellness unlike any other.
Meet Christine Mason, the founder of Rosebud Woman, a family run, California-based intimate wellness company. Rosebud offers innovative products and information for all stages of a woman's life.
A six-time founder and CEO, Christine is passionate about sparking a new kind of conversation on the topic of women, women's bodies, self-care, and power. You can check out Rosebud's website here.
BINTO: Can you give me a quick description of what you do?
I run an intimate wellness company (Rosebud Woman) and a yoga and meditation center in Hawaii, and write books, offer guided meditations and lead seminars on finding inner freedom. Plus, I’m the mama of an enormous family, which, even though they are grown, is definitely doing something.
BINTO: What is your elevator pitch for Rosebud Woman? What makes it unique?
We are a completely plant-based effective line of vulvar and intimate care moisturizers, stimulants and various other self-love offerings with somewhat of a cult fanbase! We wanted to make everything about the line positive, radiant, and beautiful!
BINTO: Was there an “aha” moment that made you realize it was time to launch Rosebud? What was it?
Seeing how many women were suffering from body image issues and lack of body love… and how many had real discomfort from dryness and irritation or just suboptimal sensual and sexual lives. I knew that plants and attitude shifts could dramatically impact this for the better.
BINTO: How do you channel your own ideas about wellness into your work?
We’re humans when we go to work, all the things that show up in our personal lives will get triggered at work too, and my biggest thing about wellness is mental wellness and equilibrium. I believe we are nature, and that living unapologetically in these bodies is our birthright, that any acculturated shame or blame that results in withholding love, or being tight or being defended can be released. That any amount of increased freedom in ourselves ripples out to the world. So movement, meditation, thankfulness, service, good clean eating- these help me keep my slate clear and show up for the people on the team and our customers with an open heart.
BINTO: Is there anything else you want to share with us about your company? Or, what’s coming up next for you?
We’re a family company, which is super fun. What else? We have an amazing all over body oil, Anoint, that’s coming out in May, just in time for mom’s day, and are working on some really unique treatments for life cycle related concerns. AND another book, The Nine Lives of Women.
BINTO: As a female entrepreneur, do you have any advice for future generations of women who might be looking to follow in your footsteps?
Oh I have so many ideas and so much advice! This is my 6th company.
Here are a few: Know that if you really commit and are successful, it’s at least a 3 to 5 year journey. So take your time upfront, know that there’s a real need, and one that you are excited to fulfill. Know this is a sector that you want to be a part of- from trade events to customers, these will be your new friends!
Also, it really takes a minimum of 4 committed people to get something going- choose them well. Startups have a lot of opportunity for stress, so I look for really great people who are emotionally intelligent and problem solvers who also like to build things. Big market, adequate startup capital, right people in the right seats.
Most importantly, continue to put your mental and physical health first, because the whole enterprise will have the reflection of you as a leader.
BINTO: What is one Rosebud product that you think every woman should have in her Medicine Cabinet?
Honor! This is our Everyday Balm, I see it as the bedside staple for all women. It’s so great for dryness, for self massage, for use with a partner- and has a hundred uses on the skin in general. It’s so good for delicate skin that people use it around the eyes, even. Everyone loves it.
BINTO: What is the first thing you do when you wake up in the morning?
I’m up before the sun, and after 15 minutes of routine personal and house hygiene, I sit and sing my prayers and then sit in silence and connect to what is unchanging (aka, meditation). Then I go outside, walk or bike for 30 minutes and do some yoga. By that time, I’m ready to roll for whatever the day brings.
BINTO: What is the last thing you do before you go to sleep?
Appreciate my partner out loud, for any observable thing I noticed during the day, and do a little internal inventory to clear any tightness that may have accumulated during the day, say I’m sorry if I need to, and give thanks.
BINTO: How do you define wellness?
Freedom in body, mind and soul.
BINTO: What is your biggest challenge in terms of health and wellness right now?
I’m doing a “new activity a week challenge” for 2020. So far I’ve tried horseback riding, skiing, contemporary studio dance, sea kayaking, deep water swimming/snorkeling, in addition to my habituated stuff. The biggest challenge in this is being pretty bad at everything, while the body builds new pathways. But I’m having fun anyway.
Also, I’m in that menopause phase of life, so my sleep is short and fast, like 5 hours at most. I have to nap.
BINTO: What is the most important step of your wellness routine?
Appreciating this life and saying thank you as an ongoing mantra all day long, After that, moving every day in some way. Be alive!
BINTO: How has your wellness routine evolved over the years?
Gradually, it went from “how do I look” to “how do I feel”? From fitting into a size or shape to being functional and moving in my body. From looking competent on the outside with inner anxiety, to being okay having nutty professor moments and being at ease inside. You get it!
BINTO: What advice would you give to our readers who are looking to get into plant-based skin care products? What should they keep in mind?
Your skin is the biggest organ on your body. Your intimate skin, in the vulva or around the vagina absorbs 10x faster than other skin. Other really sensitive areas are around the anus, the lips and eye membranes. So especially here, don’t poison yourself with petrochemicals or untested lab made compounds. These chemicals disrupt the endocrine system, they are implicated in cancers, lymph, kidney and liver disorders...you are worth more. In my book, The Invitation to Daily Self Love, I write about the toxin load on the body and what to watch out for. The Think Dirty App, or the Skindeep database are also both good resources for understanding specific product content.