Our Mission

Life inspired, naturally.

To champion the awareness and importance of reproductive health by partnering with people on the journey to optimal reproductive health, conception, and beyond. We do this through our services, knowledge, and the BINTO community

Meet Suzie

Founder and CEO, Suzie Welsh

Suzie holds a BSN from the University of Virginia and a Master’s Degree in Nursing for health leadership from the University of Pennsylvania. She is also an adjunct professor for Villanova University's School of Nursing, and a 200 hour certified yoga instructor

When I was 16, I went with the Global AIDS Interfaith Alliance to Malawi. I got malaria, so I experienced the clinics firsthand. In nursing school, I went back a second time and that’s when I became interested in women’s health. Malawi lacked access to pre-natal and post-natal care, just the basic foundation of health women need.

Seeing that at such a young age was incredibly powerful. From that moment, I dedicated myself to improving women’s health and well-being. As a nurse, I learned how to talk to women and couples about fertility—something our society doesn’t do very well. I learned how to emotionally support someone whose IVF doctor is busy with a thousand other patients.

It can feel very isolating for these women and their partners, and they often don’t know where to find reliable resources. On the one hand, there’s medical literature, which can be difficult to parse. And on the other, the mommy blogs, which can be light on authoritative information.

My mission is to occupy that middle space and offer hassle-free access to healthy products, as well as facts grounded in medical science. And that’s what BINTO delivers.

BINTO is the culmination of my lifelong commitment to women’s health. Working in an IVF clinic for several years, I’ve seen the fertility journey for what it can be: long, frustrating, overwhelming, expensive. I’ve also seen my patients bloom with renewed purpose. When you’re on that journey, it’s hard to know where to turn or whom you can trust.

There’s no magical formula for getting pregnant. There’s no pill you can swallow that’ll give you a guarantee. But you can get your body as healthy as possible, and be ready if and when you get pregnant. I can help you with that—and that’s why I started BINTO.

What inspires me is that there’s hope for women and couples on this journey. Each month we’ll send you a box filled with everything you need. The care we put into picking these products with our team of experts—well, hopefully it feels like a nurse squeezing your hand.



Meet The Team

Meet our team of expert advisors here to help on your reproductive health journey.

Advisory Board


Director Curtis Inc, Formula Pharmaceuticals Inc.; Formerly CEO Zynaxis Inc., Delsys Inc.; Chairman BMP, Sunstone Inc.; Director multiple biotechnology companies; Chairman Smithkline Beecham Pharmaceuticals Europe.


Former Founder and CEO at RightCare Solution; SVP and Chief Commercial Officer Software Solutions at naviHealth

Science Council


OBGYN Penn Med; Senior Fellow for Penn Innovation Ctr.; ACOG Liaison | AAP Executive Council on Environmental Health


Family Medicine | Penn Medicine | Board Certified MD


Board Certified OBGYN and REI MD; Medical Director of Society Hill Reproductive Medicine


PENN REI Fellow, Sini, Fertility Industry Leader

Are you ready to get started?